Tuesday, July 21, 2015

Absolute Hotel on a sunny day

Antonia is a Spanish student in Limerick Institute of Technology.  On placement for 6 months with the Absolute Hotel she was first challenged in the sales & marketing department to create a video that would best portray the Absolute Hotel.  Creating a video was something she had never done prior but she rose to the challenge.   Taking it with determination and many hours of research regarding lighting, composition, music and edition, a plan was created.  She decided to take shots that say a lot with just one image, and added rhythm and animation.  She gathered inspiration from other videos, suggestions from the marketing team, used her own creativity and of course the beauty of the hotel and limerick city on a sunny day.